At Prabartana one learns why and how our personal lifestyles, choices and decisions are connected with the life and livelihood of millions, particularly the handloom weavers, farming communities, artisans and other producers who, by their life-affirming activities keeps us alive, creative and joyful. Matters apparently mundane, such as what should we wear, what should we eat, what songs are we to listen or where to go to spend time with family and friends, are full of consequences and implications for the economy, society, and culture.